Brand awareness is a vital part of any business in regards to selling their product. However, the British National Party (BNP) has used the Marmite brand in a recent party political broadcast and put it this way, Marmite don’t exactly love it! Now, there is good press and there is bad press, some say all press is good press although Marmite beg to differ.
Parent company Unilever is all for advertising but not when it involves being associated with the BNP. The BNP did not in fact refer to the product in their broadcast but had it displayed in the top left hand corner of the video. As a result of the unpermitted use of the brand, Marmite have started legal action against the party and have made it very clear that no permission was given to the BNP to use their brand in the broadcast. The party have retaliated by threatening to use the product again saying;
“They’ll be even more upset if they push us further and I start eating a jar of Marmite on my next live TV appearance.”
Marmite has said they do not wish to be associated with any political party. The use of the product came after Marmite used the BNP as an example of the ‘hate it’ part of their popular slogan ‘Marmite – you either love it or you hate it’.
This is not the first time the BNP have had disagreements with external organisations.
In March the much loved tradition of throwing eggs at politicians was taken to the next level when a member of Unite Against Fascism (UAF) took it upon themselves to throw a dart at the party. The BNP have also angered many when leader Nick Griffin compared himself to the late Winston Churchill on a televised interview. He also branded the late prime minister a racist and said that he would be thrown out of the Conservative party if he were part of it today.
I would think it would be beneficial for the BNP to perhaps try not to anger anyone else in the run up to the elections, or make any more plans of sabotage by plotting to kill their own leader!
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Tags: BNP, News, Nick Griffin, Politics, Tripe
What about the spoof add Unilever / Marmite made about the BNP?
The BNP have shown a great sense of humor in good natured retaliation using the Marmite jar in it’s broadcast..
Unilever (Marmite) should not have interfered with the electoral process by deliberately implying through their Hate Party advertising campaign that they were referring to the BNP.
Why would the Union Flag and a Bulldog be associated with”Hate”?
Watch the advert and the others on Marmite’s site. Sickening and very un British behaviour. How low can Unilever sink.
you just won’t leave them alone with your pathetic media repeats…they are a people party and i you don’t agree with all of their manifesto..then this country is even more lost.. unilever had a go at them in their hate ad, so they haven’t a leg to stand on…now get some therapy for the hate inside you janina
Well said Will.
This is a very biased or at best a pasted together un- researched article
So Marmite do not want to be associated with any political party …… they should have thought about before they used the BNP in their slogan.
It does show maturity in a political party that wants to be taken seriously that they stoop to the level of those that attacked them …. not!
I will admit that I am aghast that the dart throwers seemingly of the UAF were not brought to justice, that is actually more important than the use of a marmite jar picture in a broadcast.
Also, this article is not biassed nor full of hate patrick. It is an observation in that tit-for-tat childish actions, trying to hi-jack the image of a great statesman and violent plottings within the party do not make the BNP an attractive party.
I will never buy there products again, what do they take people for mugs. just lke most of the media these corparations think they can control are minds for there brainwashing advertising, go to hell marmite. I hate the stuff.
I love Marmite on white toast. Lovely with lots of melted butter too!
To the author of this article.
Take no notice of the bnp.The bnp are a bunch of racist nobodies who pretend to stand up for the working man. The bnp are the tail end of the nazi organisation called the national front. They should be thrown out of the country because they are not british, anyone who follows a nazi party goes against the british spirit and sticks two fingers up at the sacrifice made by my brother’s generation in the second world war. My brother is probably turning in his grave at the idea of a legitimate nazi party in britain. Go back to nazi germany all you bnp supporters.
People will vote for the BNP not because of a jar of marmite or Unilver entered the political area against them.
They will vote for the BNP because they don’t want the Lib/Lab/Con and they want our country back from foreigners.
If the UK was a true democracy and not a pretend one then the people could have their way regardless of who got in.
It isn’t , so more power to the BNP. We need to upset the applecard.
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