Pinterest passed the 50-billion pin mark in March, the company announced, a 66 percent growth rate from the 30 billion pins the platform boasted in April 2014. If you want your business to capitalize on this astronomical growth, read these pinning secrets from the pros.
Never Pin Directly From Your Computer
The most important part of a pin is the link behind it. Every picture, gif or video on Pinterest can and should be linked to relevant content. So never upload something directly from your computer to Pinterest. Post it on your blog or Google+ and then pin it, so the link goes back to one of your social media accounts.
Remember, Facebook will not let you pin their content. Neither will Instagram. However, if you use an outside Instagram viewer like Websta.me to view your Instagram account, you are able to pin directly to your boards from that site.
Always Pin Your Blog Posts
Successful entrepreneurs and SEO specialists agree that blogging is the best way to drive traffic to your website, increase your SEO, and build a better relationships with customers. Capitalize on this by pinning pictures and videos from your blog to your Pinterest account. Many top pinners advocate taking this to the next level by adding a hover-over "Pin it" button that only appears on your blog pictures when a viewer’s mouse hovers over the image. This reminds viewers to pin and share your valuable blog content. If you’re lacking eye-catching images for your blog posts, several websites offer quality royalty-free photos with several different pricing options.
Build Relationships with Industry Leaders
Everyone is on Pinterest, including the leaders of your industry. Seek these industry leaders and get your brand seen by their followers by commenting on, liking and repinning their pins to your boards. If you own a yoga studio, target industry leaders like Lululemon and Whole Foods. Or if you have a dog walking business, engage with a top organic dog food manufacturer and local obedience trainers.
Not only will you been associated with great organizations and get seen by their base of followers, you might just build a valuable relationship with a complementary business. Local industry leaders might be willing to distribute your coupons to their clients, or you two could even co-sponsor a contest or giveaway together.
Optimize Board and Pin Descriptions
The more (thoughtfully) specific you are in your descriptions, the more traffic your boards will see. Let’s say you have a board entitled “Wedding Dresses” with hundreds of pins. If you were to split this board up into a few different categories such as “Glam Wedding Dresses”, “Vintage Wedding Dresses” and “Unconventional Bridal Gowns,” you’re hitting so many more relevant keywords that will not only draw more traffic, but traffic that is looking for exactly what you’re pinning.
Don’t forget about board descriptions, either. It sounds like a no-brainer, but be sure to use the keywords from the title of the board in the description of the board.
A note about pin descriptions: Limit yourself! Keep descriptions brief and relevant to the picture. Over tagging your pin can lead to annoyed pinners who might unfollow. Aim for 200 characters in your description.
Spread Out Your Pin Sessions
When followers are looking through their feed, they want to see your content. Just not random tsunamis of your content drowning out everyone else they are following. It’s easy to get onto Pinterest and go crazy pinning away. You find a good vein of sweet potato recipes and before you know it, four hours have passed and you’ve pinned 100 recipes. This is precisely why Pinterest is so successful.
However, business Pinterest accounts must be far more universal and consistent than the average consumer Pinterest user. Flooding your followers' feeds is never good, because they could get annoyed and unfollow you. Aim for being consistent and calculated with your business Pinterest account. Spread out your pins in regards to time and content. There are also programs that enable you to schedule pins and spread them out. Most cost less than $15 a month, and there are several free options available as well.