It may not be surprising given the current barrage of marketing relating to Marvel based superheroes (hitting the big screen this summer and next) that Detective Comics and Warner Brothers seem almost pushed into releasing official images of their future movies well ahead of their planned release dates (especially since their sole outing for this summer with the Green Lantern failed to shine at the box office).

Given that Marvel Comics seem hell bent on heavily promoting their next crop of films for 2012 (The Avengers and The Amazing Spider-Man), the think tank at Warner Brothers seem to have taken the decision to unveil the first official image of the re-booted man of steel himself, Superman, even though the film is now not scheduled for a general release until 2013.

Brit actor Henry Cavill, who features in the forthcoming swords and sandals epic The Immortals (due for release in November 2011), will no doubt be pushed into the limelight after donning perhaps the most iconic cape in popular culture.

Personally, I like the look of this new costume and Cavill’s hero looks a much tougher proposition (and slightly retro in appearance) than either Christopher Reeve’s classic seventies screen incarnation or Brandon Routh’s more recent and romanticised portrayal.

Also notable are the hero’s surroundings, dark, metallic and perhaps hinting that producer Christopher Nolan, writer David S. Goyer and director Zack Snyder are embracing a harder and more complex take on the character.

Although filming is now finally underway on the new movie, one ultimately questions whether the new trend for releasing material so far in advance of a release date is necessarily a good thing?

The new interpretation of the adventures of Superman will feature an impressive cast that includes Amy Adams, Julia Ormond, Kevin Costner, Michael Shannon, the newly announced Laurence Fishburne and a certain Russell Crowe as the father of the man of steel himself.

Superman will fly again on 14th June 2013.

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