Over the new year the BBC has decided that it is fair and appropriate to show traumatic scenes whereÂ Ronnie Branning played by Samantha Womack will swap babies after the cot death of her newborn boy.
Facebook and Mumsnet websites have been ablaze with condemnation for this storyline. A storyline that clearly disregards the feelings of parents who have lost a child to SIDS (Sudden Infant Death Syndrome). These parents, say some of the sites' commenters, certainly don't need reminding of their loss over the festive season, especially when the scenes involve what amounts to a tasteless and sensationalist story line.
The character of Ronnie Branning has already lost a daughter on Christmas day and suffered a previous miscarriage so the desperate act which this fictitious individual will commit is not to be unexpected when the soaps have a tradition of injecting as much misery into their story-lines as possible over the festive period.
The main Facebook campaign that is trying to get the BBC to remove the story line is filled with heart rendering comments by the bereaved who have lost children to Sudden Infant Death Syndrome.
Many of the comments on the Facebook page would not welcome a story line about cot death at this time of year but there are those who would have loved for a proper, sensitive and informative narration to help parents who go through what can only be described as every parent's worst nightmare.
Ronnie Branning will swap Alfie and Kat Moon's newborn baby (Tommy) for her own, both of whom were born on Thursday's episode of Eastenders and, from all reports, Samantha Womack who plays Ronnie has found shooting these scenes most traumatic and painful.
As a mother of two Samantha apparently found it very hard to shut down after filming and was in constant tears through filming and after.
The BBC has been quick to point out that Ronnie Branning's actions are not meant to represent those of all mothers who lose children to SIDS yet they still chose to air the storyline with full knowledge of the impact such a story line has on viewers whilst ignoring the swathes of objections.
Eastenders is meant to be family viewing, so how on earth does this current narrative fit into the pigeonhole of family viewing?
There are plenty of people who will say the usual "You don't have to watch it, just turn the channel over" line but I ask why the hell should I?
Why can't the BBC be a little more sensitive? especially at this time of year when our thoughts are very much with those we have lost over the years.
There is more to life than viewing figures.