Only one in ten people know exactly when their energy bill is due

Research released today (TUESDAY) by E.ON shows that Britain truly is a Gogglebox nation, with the majority of Brits knowing how much it costs to purchase a TV Licence (90%) and a monthly Netflix subscription (74%)3 but only a third (37%) aware of the cost of their monthly energy bill.

E.ON commissioned the research to gauge people’s understanding of the cost of everyday purchases and services compared to their energy costs.

While two thirds (64%) of UK adults claim they have a good idea of how much their energy bill will vary month on month, only one in ten (14%) know exactly when their energy bill is due or when their payment will be taken. What’s more, seven in ten people (69%) with a prepayment meter admit that they’ve run out of credit when they weren’t expecting to.

When asked to select the correct price of items from a choice of three, the results reveal Brits are also more likely to know the cost of six free range eggs and a first class stamp than the running costs of everyday domestic appliances such as kettles, dishwashers and hairdryers and the cost of their monthly energy bill.

Energy saving vs tv licence fee

When asked which household outgoings had surprised them most in the past, energy bills come out top with a third (33%) of people failing to anticipate how much they’d cost. This is closely followed by weekly grocery shopping bills and booking fees (both 29%), phone bills (27%) and the cost of buying Christmas presents (24%).

TV Aerial (PD)E.ON is trying to help customers better control their energy with ‘Smart Pay As You Go’, a new payment option which allows people to manage their energy use and spend and top-up their balance whenever and wherever they choose – by app, online or by phone1.

David Bird, E.ON’s Residential and Customer Operations Director, said:

Not being able to anticipate how much routine household outgoings will cost can be frustrating and make it really difficult for people to manage their finances. As our research shows, many people are unaware of how much their energy actually costs. With Smart Pay As You Go, it’ll be even easier for customers to keep a close eye on how much they’re using and spending, whenever and wherever they want.

Julia Bradbury, Presenter and Consumer Affairs Expert, said:

Sometimes it can be difficult to keep track of what you’re spending, especially when you don’t know how much things cost. E.ON’s research reveals there’s a surprisingly low level of understanding about how much we’re all paying for our energy compared to other everyday items. But with Smart Pay As You Go, people can clearly see how much energy they’re using and how much they’re paying day-to-day, meaning an end to bill shock and helping ensure people can make savings too.

About Smart Pay As You Go

E.ON’s Smart Pay As You Go is a new way of paying that transforms the way in which customers manage the energy they use:

  • Smart Pay As You Go offers a variety of quick and easy ways for customers to pay – by app, online or by phone;
  • In addition, it offers greater control over energy use, allowing customers to view their balance online, through the E.ON app or through an in-home display at any time and keep track on what they’re spending in pounds and pence;
  • With the function to receive alerts as customers’ balances approach zero, this puts an end to customers with prepayment meters running out of energy unexpectedly;
  • Customers who choose Smart Pay As You Go will receive the same prices previously offered only to customers paying by fixed monthly Direct Debit.

For more information and to register interest in switching to Smart Pay As You Go, customers are asked to visit

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