Candy Kittens raises £100,000 by crowdfunding with Seedrs

Candy Kittens, the UK confectionery brand founded by Made in Chelsea star Jamie Laing, has attracted more than £100,000 of investment after launching a crowdfunding campaign with Seedrs, the largest equity-based crowdfunding platform in Europe.

The campaign, which launched just last month, has got off to a flying start with more than 190 committing their investment. The brand is seeking £300,000 of capital in total, which will go towards a robust above-the-line marketing campaign in 2016.

Ed Williams, Managing Director of Candy Kittens, said:

"We have been overwhelmed with the response to the Candy Kittens crowdfunding campaign. We never would have anticipated hitting six figures so quickly and just hope that people continue to invest – whether they're existing Candy Kittens fans or new to the brand."

Sterling 6 (PD)

The campaign, which runs until March, gives the brand's many fans, as well as serious investors, the chance to buy shares in the business for as little as £12 – and the opportunity to be part of the UK's booming confectionery sector, estimated to be worth £1.1 billion.

Candy Kittens is currently stocked in more than 1200 stores across the UK, in top retailers including Waitrose, Sainsbury's, Topshop and Tesco.

Jeff Lynn, CEO and Co-Founder of Seedrs, said:

One of the biggest benefits of crowdfunding is that it opens up investment opportunities to a wide and varied investor base, democratising the traditional venture capital model. Candy Kittens is a fast-growing brand, which has the potential to appeal to a mass audience. We’re delighted they have chosen Seedrs and can’t wait to see Candy Kittens’ customers, fans and partners be a part of their growth.”

Jamie Laing, Founder of Candy Kittens, added:

"I was only 23 years old when I launched the brand, so I see this as the perfect opportunity to inspire young people to get involved in a sweet business opportunity."

Available in seven different flavours ranging from Sour Watermelon to Lemon Sherbet, Candy Kittens are gluten free and made from all natural flavours – now available from Tesco, Topshop, Sainsbury's, Selfridges and Waitrose priced from £1.49.

For further information regarding the brand please visit or follow:

• Instagram – @CandyKittens_UK
• Twitter –  @CandyKittens_UK
• Facebook – CandyKittensUK

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