Waitrose trading update for week ending 21 November 2015 from Marketing Director, Rupert Thomas.
A colder turn in the weather and a range of compelling promotions saw sales of winter classics rise, driving sales growth of 2.5% (excluding fuel).
Warming meals were high up on shopping lists last week, as sales of stuffing and Yorkshire puddings were up 13% and soup sales rose by 6%.
Wines, beers and spirits also had a particularly strong week as customers stocked up ahead of Christmas. Highlights from the 10% off wines, beers and spirits promotion for myWaitrose customers included wines from the Loire up 90%, Spanish wines up 99% and Portuguese wines up 84%. The trend for sipping tequila shows no signs of abating, as sales increased by 20% compared to last year. The revival of vermouth is continuing, with sales up 9%, and malt whisky enjoyed sales growth of 5%.
Shoppers are choosing to be creative with their Christmas presents this year, as fill-your-own gift crates are proving to be the best-selling Christmas gift at Waitrose.
The first sushi bar in a UK supermarket opened last week at Waitrose Nine Elms, Battersea and is already proving incredibly popular with Waitrose customers.