The 'Cricket has no Boundaries' initiative, launched yesterday, celebrates cricket's inclusivity and the role it can play in improving society
This brand new campaign will harness the power of cricket, to bring people together for the benefit of society through a range of initiatives across the summer and beyond. The launch will take place at The Black Prince Trust, and will see renowned English cricketers play a game of blind cricket with children from a local primary school.
At the heart of the campaign is a partnership with Chance to Shine, the charity that uses cricket to increase aspiration, promote social cohesion and create opportunities in diverse communities affected by youth crime and anti-social behaviour.
The campaign will be the first undertaken by NatWest, as it assumes its new role as Principal Partner of England Cricket. NatWest is the longest-standing sponsor of cricket anywhere in the world with a track record of nearly 40 years’ support for England’s national sport. The Bank believes cricket is the most diverse and inclusive sport in England and Wales, offering access and opportunities to people of any age, gender, physical ability, sexual orientation, social or ethnic background.
People will be encouraged to pledge their support through a range of initiatives that will raise funds for Chance to Shine and will mobilise the Bank’s 60,000 staff and 16m customers.