Doddle top scoring innovator
Fashion and food & drink dominate rankings
House of Fraser most recognised retailer

Fashion and food & drink are the two standout areas within the retail sector responding to consumer demands for an easier shopping experience through digital innovations, according to new rankings published today. Sponsored by Webloyalty, the 2015 Retail Insider Digital Retail Innovations report identified the 50 top new applications of digital retail technology. Half of the 50 innovations showcased came from fashion (14 entries) and food & drink (11 entries).

Fashion retailers’ favourite, delivery partner Doddle, topped the rankings. It’s expanding into more rail stations and offering a solution to the ‘last mile’ problem for online orders. Used by River Island, TM Lewin and Warehouse amongst others, the company is retro-fitting changing rooms into a number of locations allowing customers to try on orders and immediately return unwanted items.


Starbucks was ranked second overall with their pay-ahead and delivery offering. The high street coffee company now processes more than 10% of its transactions through digital devices. Waitrose placed third, with its Hiku home scanning technology – currently being trialled by employees. This allows product barcodes to be scanned in the home and automatically added to online shopping baskets.

On the high street, House of Fraser was recognised for three separate innovations: Qudini queue management encouraging shoppers to spend more time shopping, Iconeme beacon technology embedded into mannequins and a Click & Collect partnership with Caffé Nero.

The innovations were scored by an advisory panel consisting of expert analysts and senior executives from a range of companies, including Boohoo, Monsoon Accessorize, and Shop Direct. The panel’s scoring was based on four criteria: how innovative, potential influence across the sector, commercial potential and the potential benefit to customers.

Guy Chiswick, Managing Director of Webloyalty Northern Europe commented:

“It’s been fascinating to see how quickly the retail landscape has evolved, even in the past year since we first sponsored the Digital Retail Innovations report. The consumer experience is constantly changing and improving and this report really highlights the necessity for retailers to continue to innovate in order to stay ahead.”

Glynn Davis, Editor of Retail Insider, said:

“Innovation should be at the heart of every retail business so those organisations on the list should be applauded for their leadership in adopting new technologies, which will ultimately decide who the winners and losers are in this sector. If you are not innovating then you should read this report for inspiration and start now.”

The full 2015 Digital Retail Innovations Report is available here:

Comment Here!