Future business leaders & research leaders to spell out how they can help end global poverty by 2030 at UCL Institute of Global Prosperity London conference Countdown2030

Charities could be irrelevant by 2030 if business leaders put global prosperity on a par with profit, a London conference on achieving the new UN goals to end poverty over the next 15 years heard on Saturday November 28th.

Arthur Kay, the 24-year-old founder of innovative green energy business bio-bean and recent Green Challenge and Guardian Sustainable Business Leader of the Year winner, will call on fellow entrepreneurs to spell out how their future business models will actively create a fair, clean, green and equal world at the UCL Institute of Global Prosperity (IGP) event, Countdown 2030.

Kay will address the event alongside leading names at the cutting edge of redrawing the way we live, work and play to create a sustainable future, including Jonathon Porritt CBE, founder of Forum For The Future, and renowned social anthropologist and IGP founder Professor Henrietta Moore.

Charity 2 (PD)

The one-day event, being held across venues in Bloomsbury and East London's Olympic Park, is designed to engage the Millennial generation in thinking about their role as citizens of the world, and leaders of the future, in creating a world free from poverty that fits with the UN's 2030 vision.

The UN described its Sustainable Development Goals (SDGs), announced in September, as a 'plan of action for people, planet and prosperity', designed to create a fair and equal global society. They will be built on with a global summit to tackle climate change, COP21, being held in Paris later this month.

The conference is part of the IGP's vision to create an alternative to today's failed model for economic growth by defining prosperity based on wellbeing, environmental sustainability and quality of life rather than an obsession with GDP per capita.

Arthur Kay says: "I take the view that if we get to the point where charities are irrelevant because business is thinking about how it can perform social good without having to feel guilty about its activities, then that would be a win."

He adds: "That means having a socially beneficial core at the heart of business, rather than just relying on CSR policies or trying to be 'less bad'."

Professor Henrietta Moore says: "It's becoming increasingly clear that Millennials are the make-or-break generation. They are the ones who will be leading the world in 2030, so we need to get them engaged now in applying their innovative thinking and fresh ideas to the major challenges we face as a planet between now and then."

Countdown2030 is part of a series of events planned by the IGP to help bridge the gap between policy, ideas and practice. For more information see http://www.igp.ucl.ac.uk/igp-events-pub/countdown-2030

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