There’s more to cutting hair than you might think

– particularly if you plan on opening your own hairdressers.

Not only will you have to work out funding for your new career plans but you’ll also have to find a premises; decide what kind of services you want to offer; hire stylists; order beauty products from the likes of Brosch Direct and much, much more so here’s how to go about it all.

1. Make sure you have enough experience

Before setting up your own business, think carefully about whether you have the skills, qualifications, confidence and experience to go it alone. Having your own company is very different to working for someone else, so if you feel at all uncomfortable about any area of hairdressing it might be best to get more on-the-job experience (perhaps in a leading role), so you feel more prepared for future plans and projects.

Hairdresser (PD)

2. Decide what kind of business you want to run

If you have the talent and drive needed to survive in this industry, you should then decide what kind of business you want to run – and this might largely depend on your qualifications. If, for instance, you have a Diploma in African/Caribbean Hairdressing, you might want to focus on afro cuts and tailor your marketing to this sector of the community. On the other hand, you might decide to open your salon doors to anyone, but promote your specialities on leaflets and business cards.

To make yourself stand out from the crowd, however, try to find a gap in the market. Perhaps there’s a lack of child-friendly hairdressers in your local area or maybe people are in need of somewhere to do extensions or weaves. With a little research you should be able to find out how you can make your business that little bit different and attract a new group of clients. Once you know the focus of your company, you can then work on your branding and come up with a solid, cost-effective marketing strategy.

3. Think carefully about location

When it comes to choosing a location for your hairdressing business, you must first find somewhere you can afford. While you might be able to secure a loan, try not to get yourself into too much debt as paying this off might prove difficult, particularly if business takes a while to pick up. You should also look for a location with a high volume of passers-by, as while effective marketing strategies will push people in your direction, being situated in a popular/trendy area can be good for business.

Also, it’s worth looking at the demographics of the area you choose as if you are specialising in children’s cuts, setting up shop in a retirement village isn’t ideal. Similarly, if you want to focus on Afro/Caribbean styles, it’s better to be in a location which is culturally diverse.

4. Hire the right staff

If you want your company to be a success (which of course you do), it’s really important to hire the right staff. Of course, looking for experienced hair stylists is a must, but if you’re opening a hairdressers as part of a bigger beauty salon, you’ll also need to find specialists in manicures, pedicures, massages and so on. This can take time, so it’s worth putting job adverts out nice and early to give yourself the best chance of finding suitable candidates.

Opening your own hairdressers is no easy task, but with plenty of dedication and enthusiasm you can achieve more than you could have imagined.

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