Want to start your own Blog? Then read on.
If you want to know the answer to a specific question or discover more about a certain topic, your first port of call these days will undoubtedly be the Internet. But along with online news outlets and social media sites, more and more people are turning to blogs for a fix of content. In fact, blogs have been rated as the 5th most trusted source for accurate online information. This is because they have a personal touch to them, where it's more like talking to a friend than hearing from a multinational broadcaster.
But what if you want to start your own blog? Well, irrespective of whether you are a business wanting to boost your online reputation or an everyday member of the public interested in having a platform for ranting and raving, here is everything you need to know.
Get a web domain, host and platform
First of all, you will need to create a website where your blog will be situated. Think of a memorable URL that relates to what you'll be writing about and choose a hosting solution with enough bandwidth to handle incoming traffic, such as 100TB Dedicated Servers.
Of all the blogging platforms available, WordPress remains the biggest and best. Your hosting provider should be able to talk you through the process of installing it too.
Pick a theme
With WordPress and most other blogging platforms, you will be given a plethora of themes to choose from. You can usually change themes quite easily too, so don't worry if you're not happy with your blog's look and feel at first; just keep experimenting with different designs.
Settle on a theme that suits the subjects you are addressing and content you are publishing. For example, if you intend to post lots of photos, make sure they can be seen in great detail.
Get busy with content
Once your blog's framework has been built, you should start creating content to fill it with. Consider coming up with a calendar of content before publishing your first post, as this way you'll never run dry or keep readers waiting.
You should also try to diversify your content to keep audiences interested too. Lengthy blog posts are all well and good, but mix it up with some lighter visual content, list articles, or even interactive quizzes and surveys that get subscribers involved.
Promote your blog
Thanks to social media, it has never been easier to promote your written content to a wider audience. However, choose the right channels, include relevant hashtags, attach images for greater engagement, and schedule social media activity at a time when your readers will be online.
You should also think about paying to promote the odd post too. This doesn't have to cost much and allows you to target specific audiences with a genuine interest in your content.
Take the time to build relationships
The success of your blog is dependent on people. Therefore, you should always take the time to respond to feedback you receive on your blog's comment section, even if it is negative.
It makes sense to nurture relationships with influencers and thought leaders on social media too. If they share your blog among their followers, you should receive a wave of new traffic from sources previously untapped.