Just as Google+ opens its doors to all comers, it looks like Facebook is about to be extensively re-vamped.

Ben Parr writing in Mashable has seen the future and he says that we need to be ready for profound changes in the offering of the world’s largest social network.

He says that Facebook is not looking for more users, or more page views or even more revenue (yet). What is looking for, he says, is for Facebook to ‘…become the social layer that supports, powers and connects every single piece of the web, no matter who or what it is or where it lives’. And Facebook will be unveiling that future at the San Francisco f8 conference today.

Ban Parr goes on to say that, as far as he is concerned, what Facebook will be launching will change the face (sorry) of social media.

This comes right after Google’s chief internet evangelist, Vint Cerf, said that Facebook’s closed architecture was in danger of making it into a walled garden, which would eventually lead to its demise or marginalisation along the lines of AOL or IBM.

At the heart of this upcoming update by Facebook is the feeling that its users have fallen out of love with the platform and that they use it out of necessity not desire. The necessity being that their lives are already intertwined so much with it. This of course is a dangerous place to be with other players such as Google+ aching to muscle in on the action.

Ben Parr lists three recent changes that have started this ball rolling for Facebook. The updated Friend lists, the introduction of a news ticker and a subscribe button.

But these are just a start he says of Facebook re-connecting emotionally with their users. ‘These changes will make Facebook a place where nearly everything in your life is enhanced by your social graph. These changes will make it so you know your friends better than you ever thought you could.’ He writes.

Great for Facebook, but how about reality? Will this lead to even more time spent on the computer by its circa 750 million users as they lead an even more internet based and virtual lifestyle than they already do?

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