Helal Miah, Investment Research Analyst at The Share Centre, explains why Diageo is share of the week this week:

“Global alcoholic beverages group, Diageo, is set to acquire Hollywood star George Clooney’s tequila brand Casamigos.

Diageo will initially pay $700mil, and depending on the firm’s performance over the next 10 years there is the potential for a further $300mil.

This sale will add to the group’s enviable portfolio of world renowned alcohol brands, including Johnnie Walker, Guinness, Smirnoff and Baileys.

Diageo Gimli Plant Manitoba Canada

“The company has strong geographical diversification with exposure to large, developed markets such as the US, as well as fast-growing emerging markets in Asia and Africa. Furthermore, it now has full control of USL in India, its most important emerging market, where prospects are improving. Investors should note that a large proportion of sales come from the US and so the group is benefiting from the weakness in Sterling as well as an increased demand for spirits in the region.

“We continue to recommend a ‘Buy' on Diageo because of the strength of its brands, resilient sales in the US market, excellent long-term prospects for emerging markets, continued improvements in cost-cutting and a relatively good dividend yield. Interested investors should note that given the recent rise we would suggest drip feeding into the stock.”

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