• Google Glass takes top spot as most innovative solution of the year; DPD’s ‘Follow My Parcel’ service also scores highly
• Top 10 reflect strong performance of pure technology and delivery logistics in retail innovation
• Ranked by experts from companies including Marks & Spencer, Tesco and Monsoon Accessorize
Google Glass has been ranked the retail sector’s number one digital innovation of the year by an advisory panel of independent retail experts. The list was put together for the inaugural ‘Retail Insider Digital Retail Innovations’ report sponsored by leading ecommerce partner, Webloyalty, offering retailers and consumers a vision of the future of the retail sector.
The 45 UK examples and 10 overseas examples of the best digital innovations in the retail sector were compiled by Retail Insider and then scored by an advisory panel consisting of expert analysts and senior executives from a range of companies, including Marks & Spencer, Tesco, Monsoon Accessorize and Boohoo.com. Following Google Glass at the overall number one spot were DPD’s ‘Follow My Parcel’ service and InPost London Underground lockers.
Google Glass’s number one spot overall represents the triumph of pure technology when it comes to retail innovations. Similar pure technological innovations, such as PayPal’s face recognition technology and IKEA’s augmented reality app, were also ranked in the top 10.
Innovations in logistics solutions relating to delivery and ordering mechanisms were also a strong feature in the rankings, with DPD’s ‘Follow My Parcel’ system, the InPost lockers in the London Underground, Westfield London’s Collect+ and the Starbucks pre-ordering app all featuring in the top 10.
The panel’s scoring was based on four criteria: how innovative it is, potential influence across the sector, commercial potential and the potential benefit to customers. DPD’s ‘Follow My Parcel’ service showed particularly strong performance across these, ranking number one in three out of the four different areas. However, DPD lost out on the overall list’s top spot owing to Google Glass’s outstanding score in the ‘how innovative’ category.
Disney’s MyMagic+ wristbands, which allow Disneyland visitors to manage all elements of their trip electronically, won the number one spot in the overseas category, which was compiled to provide a sense of what is happening outside the UK which could in the long term have an impact on the domestic market. Disney was followed on the list by the Hointer digital store in Seattle, which uses robots, data analytics and mobile devices to revolutionise the shopping experience, and Macy’s use of iBeacons and a customer rewards app provided by Shopkick to better target shoppers with offers.
“The retail landscape is evolving constantly and our panel of experts have highlighted what the strongest digital innovations of the moment are,” commented Guy Chiswick, Managing Director of Webloyalty Northern Europe. “Consumers are lucky enough to have all these innovative solutions at their fingertips and retailers need to make sure they continue to innovate in order to meet their consumers’ expectations.”
“Our panel of experts has highlighted the greatest strengths in the digital area of retail,” said Glynn Davis, the author of the report. “With the increasing importance of digital technologies, the study maps out the direction in which the retail sector is headed.”
Download ‘Digital Retail Innovations’: www.webloyalty.co.uk/images/digital-retail-innovations-2014.pdf.