A third of Brits admit they 'present pinch'

Nearly a third (30%) of Brits admit to keeping a Christmas present bought for someone else – because they like it so much, according to research out last week from online market place, eBay.

The research found that Londoners (35%) are the most likely to self-gift, with people in the North-West the least likely to hang on to someone else's present (25%).

Women do it more than men (34% vs 26%), while those aged 16-24 (37%) are the biggest self-gifters. But it's not just about hanging on to others' presents. Half of us will also actively treat ourselves while out Christmas shopping – with 64% of West Midlanders admitting their Christmas shopping list includes a pre thought present for themselves.

Gifts (PD)While Brits appear to have no trouble buying presents for themselves, they struggle more with certain family members. The research reveals partners (26%) and siblings (15%) are the hardest to buy for whilst only one in ten find buying presents for their kids challenging, helped no doubt by long and specific letters to Santa.

Globally, only the Italians (at 36%) and the Russians (37%) confess to higher levels of self-gifting than the Brits, while less than a fifth of French and German shoppers (17%, and 18% respectively) keep presents for themselves.

eBay spokesperson, Julia Hutton-Potts adds:

"We all know Christmas is a time for giving to our loved ones – and it appears it is also a time for giving to ourselves as well. With gift inspiration all around us, it's not surprising we also want to treat ourselves."

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