As the rental market strengthens landlords will be keen to make sure that their properties get the widest possible exposure to ensure they then get the best possible rental returns.

This will inevitable lead to the realisation that everyone (well almost everyone) is now searching for their next place to rent using an on-line letting agent as well as peering through letting agent windows.

But with the boom in the rental market comes the sprouting up of new on-line agents, just like tulips in spring. And they can come and go just as fast. So selecting a reputable, genuine agent can be like searching for a needle in a proverbial haystack.

If you are a landlord looking for a good on-line letting agent then you should be asking yourself 'What do I need in my on-line letting agent?'

First you need fast high exposure of your properties to the market to limit void periods and achieve the best rent you can. So you need an agent who will quickly get your properties on Rightmove (as well as zoopla, globrix and gumtree etc) at a reasonable price. Not all agents offer this.

Secondly you need fast access to an expert who has a real understanding of the rental market place and not be fobbed off with an offshore call centre who promises that someone will call you back. You need action today, not tomorrow.

Thirdly you should have access to all the support you need  to help you through the process, such as helping to secure the tenant's deposit legally with the relevant authority, or getting an energy performance certificate or a gas safety check. Even experienced landlords need help sometimes, especially when other people let them down.

And obviously you will want all of these in one place so you can pick and choose from a wide range of services. A real life one stop landlord shop is therefore a must. One agent that offers this is, offering services for the beginner who wants a lot of assistance to the seasoned landlord just looking to advertise their property on Rightmove.

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