With mobile phones now firmly established as a ubiquitous part of modern-day life, it’s no surprise to see them being sold in more and more places. Gone are the days of mobile phones only being sold on the high street in dedicated stores and now, more people are taking advantage of the fact that most large supermarkets now stock a decent range of handsets and accessories.

But with the emergence of supermarkets as prominent forces in the mobile phone market, what has this done for the industry? Let’s find out…

Mobile phones are now more affordable

First and foremost, with most of the large supermarkets now offering mobile phones and tariffs it has led to a reduction in prices across the board. After all, more competition means that traditional mobile phone retailers have had to sharpen their game and inevitably lower their prices; especially when you consider the fact that supermarket giants such as Sainsbury’s have a very prominent mobile phone offering.

In fact, many supermarkets use traditional mobile phone companies’ networks, but can undercut their prices because their main goal is to further strengthen brand loyalty and not to make money.

Shopping Trolley (PD)

Mobile phones are now more accessible

It could, for some people, be a daunting experience wandering into a traditional high street mobile phone shop. This was especially evident if you weren’t particularly tech-savvy and the thought of being quizzed by a ‘mobile phone professional’ about your preferences sent shivers down your spine.

However, nowadays you can simply stroll into a supermarket like Asda and pick up the latest mobile phone as part of your grocery shopping. Oftentimes you’ll already recognise many employees’ faces and the whole experience is less intimidating. If you’d rather do you’re browsing online and pick up your shiny new phone on your next shop there’s also the option of click and collect.

Earn loyalty points as part of your package

Supermarkets have built strong customer bases and their loyalty programmes are one reason for this. Customers earn points based on the amount they spend in-store and these can later be redeemed; either against future purchases or in the form of gifts.

Many supermarkets such as Tesco now offer additional loyalty points based on a customer’s mobile phone spending habits. This makes individuals even more likely to check out the deals available at their favourite supermarket rather than take a trip down the high street.

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