You have a good real estate business now. Why mess with it? Because your competition is heating up, that's why. Video is becoming more and more important in the real estate business. With more people moving across the country, scrambling to find jobs in a down economy, some people have to buy sight-unseen. Are you ready to capitalize on this trend?

Do Remote Showings

A remote showing is an iffy proposition. You can never really know if you're showing your client what he or she really wants to see. However, that doesn't mean that it can't be done. In fact, a lot of real estate agents are figuring out how to crack the code on remote video showings.

Basically, a real estate agent will take a camera and do a "walk-through." But in order to do a good job with this, the agent needs to treat the walk-through as though he were speaking to his ideal customer. Not every home is right for every person. You know this. But this is where most agents fall down when they try to do video walk-throughs. They try to appeal to the greatest number of people, and they fail, predictably.

Instead of trying to cater to everyone who fogs a mirror, be selective. Who is this home really built for? Advertise to that person. Do the walk-through, and point out what the ideal homeowner for this home would love.

For example, if it's a 4-bedroom house, it's obviously built for a large family. Cater the video to that market segment – the young, but large, family. What would they like? Speak to them and them only. Don't worry about the single person or the senior couple who might see the video. They aren't your target market here.

Send Videos To Your Clients To Download

iStock_000002026541XSmallIf you're struggling for ideas on how to get a video to your potential clients, send them something they can download. Video downloaders make it easy to watch your video offline so that the prospect doesn't chew up bandwidth on their home or cellular network. You don't have to visit website portals all day long to get a good downloader either. Stick to trusted companies that offer bug-free video downloading software. Your prospects will thank you for it.

Create A YouTube Channel So People Can Shop Online

If you're not comfortable with the whole video downloading thing, you can always set up a YouTube channel. YouTube is almost universally recognized by now, meaning most people you encounter will trust watching a video on it.

It's family-friendly, and all you have to do is email your prospects a link. They click on the link and are taken to your YouTube channel. Best of all, you don't have to restrict yourself to sending just one video. Your prospects can view all of your video walk-throughs in one convenient location.

It's sort of like shopping online for a home. When they're ready for more information, you can always link back to your website so they can call or email you. Alternatively, you can put your phone number right in the video.

Make sure to remember to respect IP.

By: Dexter Bell

Dexter is in real estate. He enjoys writing for realtor blogs to help others optimize their business.

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