Go mobile to win the customers
Americans planned to spend an average of $861 during last year’s holiday shopping season , according to data collected by American Research Group.
Spending is up and forecasts for this year suggest that Americans will be shopping more than ever.
Capitalize on the holiday season and increase your sales with these smart, business-savvy tips.
Arm Your Salespeople with Mobile Tools
Stationary cash registers are a relic of the past. Gone are the days of writing checks and taking cash. Even swiping credit and debits cards are taking a backseat to mobile forms of payment.
The point-of-sale process has evolved, so your tools should be up-to-date, too. Nordstrom introduced their mobile POS systems in 2011 and boasted a 15.3 percent sales increase the following quarter. Apple and Home Depot were also early adopters of the mobile POS technology. If you’re thinking about adding mobile POS systems to your sales floor, consider a device that’s sturdy and versatile like Lenovo ThinkPad laptops. The trusted brand has been in the business of providing companies with the most up-to-date and functional technology for decades, and the ThinkPad Yoga Series is one of the most innovative devices yet. It can be used as a laptop as well as a tablet, making finding products and checking out a breeze for your salespeople and your customers. Nobody likes long lines, consumers and retailers alike, so considering trading in your tied-down, out-of-date registers for mobile registers.
Be a Teacher
As a business owner or retail manager, it’s your job to not only hire the best talent, but to teach them the ins-and-outs of the business. And who else knows the principles of retail sales better than you? Teaching selling, customer service and product knowledge should be a priority. With the right people and the proper education you can bet that you’re setting yourself up for success.
Stock, Stock & Restock
You don’t have to be a retail expert to know that the shelves in your store should be fully stocked during the holiday season. However, Deborah Kravitz, partner at Provenzano Resources, Inc., offers a few pieces of sage advice for retailers this big holiday. She recommends having four to five times more product on the shelves than you normally would have at other times during the year. Kravitz also suggests keeping your backstock handy and all displays fully stocked. She suggests creating a desire to purchase by having an abundance of product choices available to the customer. With a fully stocked store, your salespeople will also have the chance to add on items and upsell to each and every customer who comes through your doors looking for the perfect gift.
Don’t just plan for the holiday. While most of your planning should be focused on the days leading up to December 25, it’s wise to have a plan that will allow you to handle all of the returns and traffic after the holidays have passed. Shoppers will be coming to the store to return and exchange items and customers will also be stopping by, gift card in hand, to check out what your store has to offer. Be sure that you’re fully staffed, fully stocked and ready to wow customers with top-notch service.