Content marketing remains one of the most important strategies in social media marketing.
The influence of the social networks in contemporary business means that everyone is trying to get noticed on these networks. With billions of people using social media today, your company has to strategize on how to stay ahead of the pack. Creating your own content and sharing relevant content on social media is among the most effective strategies. Content Curation comes in handy to help you find and share such relevant and high-quality information.
Content Marketing in Numbers
According to Smart Insights, 90% of companies are already using content marketing. The same report shows that 75% of companies increased their content marketing budgets and for a good reason. An Aberdeen Research Report shows that websites that lead in content marketing experience 7X more year-over-year growth compared to those that follow. 78% of CMOs believe custom content is the future of marketing. 60% of the most effective B2B marketers have a documented content strategy which highlights the reason you should invest in this marketing strategy.
In summary, content marketing boosts inbound traffic to your website while also increasing engagement with your target audience. It also generates more leads, leading to more sales. Through effective content marketing, you are also able to build up natural link popularity, build brand awareness, and establish yourself as a thought leader in your niche. Content marketing is also more affordable than most other marketing strategies.
Leveraging Content Curation
While creating your own content is at the core of your content marketing strategy on social media, you have to consider sharing information from other sources. Content Curation is the process of sorting through the large volumes of data available online in order to find relevant materials that can be shared with your target audience. By filtering through such data and finding posts that are important, it becomes easier to share this with your social media followers.
Due to the sheer volumes of data, manual content curation is tedious and expensive. This is where content curation tools come in handy. These tools are versatile and convenient to use because they automatically search for material that is relevant to your niche and organize it in the best way before sharing it with your followers.
There is a rule of thirds that highlights the need for content curation for your social media marketing strategy. According to research, a third of your social content generates profits and promotes your brand. The same rule says that a third of your social content should be from thought leaders while a third of this content should talk about your personal brand.
With curation tools, you will save time and money while still building brand awareness. Among the 12 crazy good content curation tools every self-respecting social media marketer should be using are: Serious, Ink!, Smart News, CapsuleFM, SNARC for Chrome users, Feedworthy , Juicer, Cronycle, Faveeo, Rallyverse, Meddle and Backstitch.
Go on and choose one of these content curation tools to find the best content to share with your social media audience. This is of one the best marketing decisions you will ever make.
Derek Iwaisuk is a Tempe-based internet marketing consultant. His article titled 12 crazy good content curation tools every self-respecting social media marketer should be using is a must-read for online marketers. Derek is also a budding internet entrepreneur.