Jamie Oliver has done it again and found himself top of the book charts this Christmas with his Jamie's Great Britain cook book.
This is not the first time Jamie has dominated the Christmas book charts, in fact he did it three times prior to his latest culinary literary offering but this is will be two consecutive years at the Christmas number 1 spot.
Jamie's Great Britain has thus far sold in excess of 60,000 copies which, when you consider the success of his previous books, this chart topping victory makes Jamie Oliver one of Britain's best selling authors.
Even the nation's favourite Guinness World Records for 2012 is thrown into second place.
So why is Jamie Oliver so popular and what is it about him which makes him outsell all the other high profile celebrity chefs?
It is a combination of factors which makes Jamie Oliver so popular, firstly his cheeky Essex charm mixed with his animated passion for food, but it is his rustic simplicity which does not compromise the process of cooking high quality food.
Not everyone in these times of austerity and general miserableness, could get away with Jamie's overtly twee imagery of family and friends getting together in idyllic surroundings without making the viewer wretch but Jamie can because he tries to share the experience as opposed to furnish the set.
Jamie Oliver is the natural successor to the late and great TV chef, Keith Floyd whose no nonsense approach and love for the whole experienceÂ of purchasing, cooking and eating food charmed a nation.
When you watch Jamie cooking you actually want to go and have food with Jamie and enjoy an evening with him over a glass of mulled wine and some culinary masterpiece which he throws together with the greatest of ease; that is another reason why Jamie is so popular, because people relate to him.
I want to spend an afternoon with Jamie Oliver eating and drinking fine produce (If you're reading this Jamie, yes that is a hint) but then again, who in their right mind wouldn't.
If Jamie Oliver died tomorrow the national mourning would eclipse that of Princess Diana.
In Jamie's Great Britain book which was boosted by a television series on Channel 4, we are given a brief tour of the country and offered a history lesson about some of the nation's most well known dishes and the continuing influence of immigrants from across the globe on British cooking.
Even good old Worcestershire sauce is given the proper admiration it deserves in Jamie's cooking.
This book is so British that the national anthem should be played every time it is taken from the bookshelf.
Well what of the recipes themselves? Do they translate or rather actualise into real dishes that look, smell and taste as they do in the beautiful accompanying photographs?
They most certainly do.
Mrs Davis (my wife) is a dab hand in the kitchen and she meticulously follows the recipes and instructions given in her extensive collection of cookbooks so the final product will be a close representation of the dish and trust me I know when a cook book is wrong because I consume the end result.
In the past Jamie Oliver has been pretty much flawless in his recipes and instructions with his Thai Green Curry (in a previous book) an absolute must but as I said one must trust Jamie Oliver…when he says boil for 15 minutes he means boil for 15 minutes.
So how does his latest book fair in actual translation from recipe and instruction to the end dish?
The answer is very simple, Jamie Oliver has done it again.
Everything from the magnificent Empire Roast Chicken to the Welsh Surf and Turf is mouthwateringly delicious and I have nothing further to add other than Jamie Oliver is a national treasure and deservedly so.
So I give Jamie's Great Britain an 11 out of 10, just go and buy the bloody book and use it, you won't be sorry.