With just two weeks to go to polling day, it looks like both Labour and the Lib Dems are being forced to completely change their General Election strategies.
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It looks like Jeremy Corbyn and Jo Swinson have been forced to re-evaluate their whole General Election campaign strategies, in the face of polling data showing that Boris is on the up, while they are going nowhere fast.
The latest YouGov poll, for example, puts the Tories on 359 seats, Labour in second place with 211 seats, the SNP in third on 43 seats followed by the Lib Dems on just 13 seats.
This would give the Tories a majority of 68 MPs.
And the BBC is saying that Labour now believes that it overestimated the threat from the Lib Dems and took its eye off of the risk of the Tories directly taking their voters from them.
And it says that Labour will now be targeting Leave voting areas, trying to win back those people who want to leave the EU but also no longer believe that the Labour Party is on their side.
To turn this one round they've got to do several things.
The first is to try and neuter the threat from the Brexit Party that is actively engaged in pushing the message that Labour is now just an Islington elite and doesn't really want to achieve proper Brexit.
And some Labour voters might be taking this Farage message in and actually be planning to vote Tory, instead of for the Brexit Party.
So I would expect labour to be going out hard with the message that the Nigel Farage crew is just Tory lite.
On the Brexit front, Corbyn will need to convince Labour Leave voters that any negotiated deal he puts up for a referendum really will be a credible option and not just a hidden tick-in-the-box Remain tactic – and that may well be a tall order, verging on the impossible.
He also needs to really hit home with his domestic policy agenda. But his attempt to claim yesterday, that the Tories were just about to sign away the NHS to Donald Trump, seems to have completely backfired on him and reduced his already negatively rated credibility.
But the BBC says he will be deploying more of his troops into Leave areas and giving freer rein to his shadow cabinet members who want to leave the EU with a deal, rather than remain in the bloc.
But the risk here is that his party will then be seen to be pushing a divided message.
Not only that, but this move is not exactly one of inspired genius, is it?
Who else, other than Labour's brightest and best in the dystopian cabal of Corbyn and McDonnell's Marxist shadow cabinet, could have dreamed up the idea of going to Labour Leave voting areas – and doubling down on their already massively scarred second referendum message?
Especially after pledging in their manifesto to widen the voting franchise to all-comers over the age of 16.
An absolutely marvellous utilisation of their electioneering time – success must be assured!
Then there's Jo Swinson and the Lib Dems.
It turns out that they've just cottoned on that their policy of revoking the Article 50 letter and reversing Brexit by sending an E-Mail on day one, has tanked with the voters.
So they're now going quiet on that, says the Express, to concentrate on a 'stop Boris Johnson' message.
"Jo Swinson's party have turned their fire on Boris Johnson while binning their pledge to scrap Brexit due to the policy having been deemed "unpopular" when door knocking." Says the Express report.
And it also says that a Lib Dem source told the Times:
"It hasn't been a popular policy. People are only hearing the revoke message and say we have abandoned the People's Vote."
And also that, when asked, people did not think it a realistic policy for the little Lib Dems to pursue anyway.
Now, the whole policy was devised from polling amongst its own supporters, so of course it looked popular at the start of the General Election campaign – but it hasn't survived first contact with the electorate.
So what are they going to do? Engage in a cunning plan of mass hypnosis to try and erase their annoyingly shrill 'stop Brexit' policy from peoples' minds and replace it with 'stop Boris'?
It actually sounds to me like they want to move their party off of the Reverse Brexit ground onto the second EU referendum ground, so softening their message.
Wonder if they'll be re-writing their manifesto and election literature? Or doing their usual, of just telling people what they want to hear – depending on where they are in the country?
Now, ignoring the SNP, it looks to me like the two main opposition parties have both got split messages – not sure that can end well for them with only 14 days to go to election day.
Boris Johnson looks unstoppable as he runs the election ball towards the touch line – but he could still drop it, especially if and when he faces the BBC's Andrew Neil.