Four friends are set to win a once-in-a-lifetime trip to space, in Land Rover's Galactic Discovery competition, a ground-breaking online search for a group of aspiring astronauts to go on the ultimate adventure.
The incredible Virgin Galactic space flight prize was announced to audiences around the world through a film featuring a group of the world's greatest-living adventurers and personalities, including Sir Richard Branson, Bear Grylls and Sir Ranulph Fiennes.
It will be the first time that a competition has offered the chance for a group of four friends to win a trip to space. The winners will be among the first pioneering travellers to view the earth from space and experience out-of-seat zero gravity.
The extraordinary opportunity is being offered by Land Rover and Virgin Galactic to mark the reveal of the New Discovery Sport, a compact and versatile SUV and first of a new Discovery family. The car was unveiled to the world in a film shot at Spaceport America, New Mexico, which will be the base for Virgin Galactic's sub-orbital space flights. The film forms part of Land Rover's biggest ever digitally-led campaign, debuting the New Discovery Sport exclusively to an online audience for the first time. Over the next four months, the brand will harness the power of social media, PR and digital marketing across 40 countries to launch the New Discovery Sport and seek out the world's most adventurous spirits. The campaign will culminate with the announcement of the four winners in December 2014.