In this digital age, you could say that marketing is getting more difficult with so many different things to try and places to put your money.
However, the digital age isn't without its benefits as there are plenty of tools at your disposal that make getting organised and reaching the right people so much easier.
From the GlobalMessaging SMS platform to the number of people now using mobile devices to make purchases online, it can all help you as a business to make the most of your marketing budget.
As with any marketing activity, now or years ago, you should set out your objectives as these will give you an idea of where your marketing should take you. Once you have your goals set out you can focus on how you're going to get there. You might brainstorm goals with colleague over Trello or you might base your marketing activity on last year's sales using Salesforce to make predictions for the year ahead.
Technology makes setting objectives easier than ever as you can collaborate and set goals based on previous results.
Project management software makes collaborating with colleagues and freelancers around the world easier than ever. You can see who is working on what, can assign tasks to your workforce and can get reports from everyone on what's been happening over the course of a week or month.
Embrace social media
Social media, used in its very basic form, is a great tool for connecting with customers and building brand awareness. If you use it correctly and with a little effort, it can become a powerful lead generation machine, a customer service tool and a platform that has the ability to send your content viral.
You should be doing more than just the basics on social media so if you're simply tweeting a couple of times a day, why not try micro-targeting with adverts, or searching for your brand name to pick up mentions that don't use your username. You can get so much more from social media if you spend a little time engaging with people.
Is your website mobile-friendly? If not, you need to start thinking about changing it. 80% of internet users use a smartphone to search the internet. If your SEO is good, your website is no doubt going to pop up on one of those searches but if it doesn't work well on a mobile device, users aren't going to waste their time.
You might be missing out on valuable leads and sales by having a messy website and a checkout process that isn't optimised for mobile.
Keep on top of digital trends
If you can keep on top of the latest trends then you're more likely to be able to get ahead of your competitors when it comes to the latest marketing techniques. If it looks like people who often purchase on a desktop computer are moving towards tablets but are worried about security, you can improve your website to reflect this and give them peace of mind.
You should also keep an eye on case studies of what's worked for other businesses when it comes to digital marketing as this could give you some ideas as to how you can improve your own marketing.