A group of doctors from the US nonprofit 'Physicians Committee for Responsible Medicine' (PCRM) is due to start airing adverts on cable TV in the New York area as of tomorrow.
The advert singles out McDonald's for the obesity related health problems and deaths that occur in a city of high cholesterol and large numbers of 'fast-food' restaurants.
“McDonald’s, the world’s largest fast-food chain, serves a long list of high-fat, high-cholesterol items and offers almost no healthful choices,” said the PCRM in the New York Times.
McDonald's responded by saying “This commercial is outrageous, misleading and unfair to all consumers. McDonald’s trusts our customers to put such outlandish propaganda in perspective, and to make food and lifestyle choices that are right for them.”
The PCRM put together a little chart, which both the the Consumerist and NYT ran an article on in March this year asking (and answering) by means of a simple chart the question of why, in the US, does a salad cost more than a Big Mac.
Followed by the one liner "That isÂ why you're fat".