If you wish to use Instagram for your social media marketing campaigns, it is important for you to start optimizing images of your products online. It is here that search engine optimization tools and techniques can help you. Social media platforms like Instagram, Facebook and Twitter also play an integral role when it comes to brand awareness and reaching out to the targeted audience simply and affordably.

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Optimizing images on Instagram

Instagram is one of the most social media platforms for photo and video sharing.

With over 500 million active users, this platform is a top favorite with the young crowd. However, 26% of the registered users here on Instagram are adults. The platform has recently encouraged companies to open their business accounts for advertisement and promotion. The best part of Instagram is that you can upload simple photos on the platform and use the filters to create stunning photos. You do not have to have excellent writing skills- a short caption with hashtags are enough for you to attract the targeted audience to your page. Your keywords for search engine optimization can be used in these hashtags so that people can find you without hassles online.

Images and the importance of color

When you are uploading photos on Instagram, it is important for you to ensure that you use the right color selection for the post. This will help you trigger positive first impressions and in the process, receive free Instagram likes.When it comes to likes and shares, it has been seen that people respond well to images that are well-lit. There has also been an observation by experts that images that have blue as a theme color have generated about 24% more likes for the picture. This color is said to make a person calm, and it soothes the individual, unlike the color red that triggers powerful emotions like passion, fear, and anger.

Should you post pictures after business hours?

Many people are not sure as to whether they should post pictures after office hours or not? Experts in the field of search engine optimization and online marketing say that photos and videos that are made available on weekends generate a good response from the targeted audience and so it is safe for you to post these images and pictures without worries. You should have a well-devised posting plan and ensure that you do not post the same images twice after a few hours. People do not like seeing the same picture or the video again. Secondly, you must ensure that you maintain a decent gap between the posting of pictures and ensure you are not accused of spamming. Post 3 pictures a day in the morning, afternoon and evening to be on the safe side.

Therefore, Instagram is one of the best platforms for you to post and share pictures of your products. Ensure that you post pictures that your targeted audience can relate to so that you get the maximum likes, sharses, and comments.

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