Entrepreneurial activists are flocking to attend a Scottish Government backed event which is set to revolutionise the economic fortunes of town centres.
"Collaborate or Perish" has been created by the Can Do Towns Innovation Challenge and will be held at the Abercorn Conference Centre, in Paisley.
The event is led by enterprise specialists Iain Scott, George Boyle and Ernesto Sirolli – who will explore how communities can unlock the enterprise talent in their local area.
Taking place on Friday 23rd January between 9.30 am and 4.30pm participants will receive exclusive insight as to how enterprise facilitation can transform communities, how locations can be designed to create more and different entrepreneurs and how the "enterprise arteries" of a town can be identified and unclogged.
Minister for Housing and Welfare, Margaret Burgess MSP, will also be attending to show her support for the project.
The event is available for anyone who has an interest in enterprise and is also perfect for development trust associations, business improvement districts, groups considering asset transfer, local authorities and the third sector.
Entrepreneur and Can Do Towns front man, Iain Scott, believes the event will play an integral role in boosting community activism for the future.
He said: "Collaborate or Perish is a fantastic opportunity for those with an interest in entrepreneurship and a drive to transform the fortunes of their town.
"There is a lot of potential out there in Scotland and we are seeking to unlock this – by giving people the skills and tools they need to formulate their own entrepreneurial ideas.
"The whole purpose is to guide people and give them the support they need to flourish into entrepreneurs."
The Can Do Towns Innovation Challenge – which is being supported by the Scottish Government's £3m Scotland Can Do Action Framework – is being run by the Scottish Business Resilience Centre in partnership with 1001 Enterprising Scots.
15 towns across Scotland have already signed up to the challenge and are currently on the path to entrepreneurial success.
Iain continued: "The Innovation Challenge offers a unique opportunity to look at how we can develop our town centres in a different and aspirational way.
"For too long, we've used old thinking and solutions to solve current day problems to revitalise our town centres. The digital revolution means we use our towns in totally different ways and employing traditional ideas, such as cutting parking costs, is no longer enough to bring change.
"What has been missed is the realisation that Scotland's Town Centres are full of amazing people and amazing places – and by combining these together there can bring monumental change.
"This project is about raising the awareness that true innovation starts with something small, using a mix of local knowledge and expertise and a lot of energy to get it off the ground.
"Imagine a derelict – but much loved – building in Crieff or Callander for example, transformed into a hub which generates more than £26 million in turnover? This could be the reality for many of Scotland's town centres if the Can Do initiative keeps going from strength to strength."
Those interested in the event are being encouraged to visit the official ticket shop, which can be accessed via Eventbrite.