For 29 years people have been popping into Specsavers stores in high streets and shopping centres up and down the country.
Specsavers' value for money eye health services are now available through more than 700 branches making it the leading group of optical practices in the British Isles.
For the first time, people who are confined to their own homes or living in residential or care homes, will be able to take advantage of Specsavers' services without stepping outside their front door.
Earlier this year the company bought Healthcall Optical Services, one of the UK's largest providers of at home eye care. The new business, Specsavers Healthcall, will offer comprehensive optical services to hundreds of thousands of new customers. It's part of Specsavers' recognition that an increasing ageing population requires an eye care service that is tailored to its needs.
Specsavers director of professional services Paul Carrol said: "As the UK population ages, more and more of our customers will find it increasingly difficult to come out to a high street branch and make use of the range of services we offer in store. Our new business will allow us to take our expertise wherever it's needed so that no-one need miss out on Specsavers' services."
Expert teams with specially adapted equipment will be available to visit elderly and infirm people at home or in care homes and offer NHS-funded eye examinations. Customers will enjoy the same high standard of service expected in a high street store, including recommendations for lenses, help choosing from a full range of budget and designer frames as well as final fitting, adjustments and aftercare.
Specsavers Healthcall will create new opportunities for optometrists, dispensing opticians and experienced optical advisors to develop their own businesses as part of the company's unique joint venture partnership structure.
These professionals will not be confined to the darkened rooms of a high street practice. Instead they'll be out and about meeting people in the community and reaching out to people who require their services most. Their professional skills will be second to none, but they'll also be particularly understanding of the needs of people who can not leave home.
If you are keen to own your own business, develop a new market and enjoy the freedom of managing your own schedule visit the Specsavers website to find out how you can be part of the joint venture: www.specsavers.co.uk.