Multi-franchise group Stoneacre has invested heavily in a new dedicated website and rebrand for its sub prime vehicle finance business, ClearwayCarFinance.
Launched just over seven years ago, ClearwayCarFinance is the outlet for the company's specialist sub prime brokering division. Offering numerous used vehicle financing options via its website, the company also lends its own capital under the Stoneacre Financial Services brand. The recent relaunch brings a new logo, colour scheme, the strap line 'Transparent car finance' and a brand new website, which has been built in-house by the company's existing digital marketing team.
Utilising responsive technology in order to ensure potential customers receive a strong and consistent experience across all devices – desktop, mobile and tablet – the website also allows customers to see their potential monthly repayments before completing a full online application.
Heading up ClearwayCarFinance is Mark Zavagno, who commented:
"Following our introduction of the 'risk navigator' and 'payment box', we've seen substantial growth in the number of leads generated via our web properties. Now totalling 6,000 per month, this has been a key factor in our decision to relaunch ClearwayCarFinance with a new website that helps bring the business firmly into the 21st century."
In support of increased volumes, the company has doubled the size of its in-house finance coordination team in little over 12 months, but there is expectation of further growth as it looks to become a major player in the vehicle finance sector.
Zavagno went on to add; "This is just one piece of the jigsaw puzzle that makes up our extensive digital strategy for ClearwayCarFinance, which moving forward should enable us to grasp a far greater strong hold on the UK's rapidly growing vehicle finance sector."