In an economic climate where many businesses are struggling, one leading fashion brand is enjoying continued success and growth. Superdry, which has accrued a number of celebrity fans, is now planning further expansion in the German market where it has already enjoyed a higher than expected level of success.
The British fashion label has many fans, including the likes of Nicole Scherzinger and David Beckham. Senior officials from SuperGroup, which owns Superdry, have confirmed that they will be focusing on a number of new store openings across Germany next year, which will further bolster its success and could lead to ever-soaring profits.
Diverse fashions from Superdry
Part of Superdry's continued growth and success is down to the diverse variety of quality fashions that it offers. Superdry caters for both males and females of all ages, making it a brand that is popular with a wide variety of people.Â New developments coupled with stylish and high quality fashion products have helped to boost profits and growth for the company. Despite slower trade stemming from the extended cold snap this year, the fashion brand has enjoyed ongoing success.
As the biggest economy in Europe, Germany is the ideal place for retailers to expand in order to enjoy increased profits, which is something that Superdry is determined to tap into through the opening of more stores. The opening of the first Superdry store in Germany took place in November. Officials from the company have said that the first store was hugely successful, which spurred them on to look at further expansion in Germany.
With colourful casuals designed to cater for a range of tastes and preferences, Superdry has built up a large audience of trendsetters who appreciate great fashion and competitive pricing. From trendy casual wear to holiday fashions, fashion accessories and sportswear, Superdry has an impressive range of products that blend vibrant colours and a range of textures and styles.
Urban style and great quality
For those who love urban style when it comes to fashion, Superdry has become a firm favourite. As the company expands and creates more branches throughout Germany, many German fans of hip fashion will be able to enjoy access to a whole new variety of quality clothing.
The fashion brand has also been expanding its ranges, so not only will it continue to develop in new markets but it will also be offering a host of new products designed to appeal to many tastes. The co-founder of SuperGroup has said that significant progress has been made in terms of product development, so fans of the brand will soon have even more choice.