The Academy of Medical Royal Colleges (AoMRC) has proposed a ten point action plan to combat the UK's obesity crisis.
The recommendations make up part of a report from AoRMC that says that the UK is the 'Fat Man' of Europe and that two thirds of adults are overweight (BMI over 25) and one quarter of men and women are obese (BMI over 30).
In its 'Measuring Up – The medical profession's prescription for the Nation's Obesity Crisis' report, the AoMRC has recommended  that:
- Professional healthcare bodies to promote targeted education and training for healthcare professionals.
- Â£100 million a year for the next three years should be spent on weight management services across the country.
- Food based standards should be mandatory in all UK hospitals.
- Expand remit of the health visitor workforce to include nutritional advice to new parents.
- Free schools and academies should be statutorily obliged to stick to the existing mandatory food and nutrient based standards.
- Fast food retailers should not be set up near schools and colleges.
- No advertising of fatty, salty and sugary foods before the 9pm watershed.
- A pilot scheme to tax all sugary soft drinks at 20% should be introduced.
- Traffic light food labelling with calorie information for children as well as visible calorie indicators for restaurants – especially the fast food outlets.
- Active travel to be encouraged and green space protected or increased – the aim being to make the healthy option the easy option.
Possibly seeing the damage a proposed tax could do to the drinks industry, the director general of the British Soft Drinks Association, Gavin Partington, has responded by saying that, although the industry recognises that obesity has become a major concern, "Over the last 10 years, the consumption of soft drinks containing added sugar has fallen by 9% while the incidence of obesity has been increasing, and 61% of soft drinks now contain no added sugar."
But although the government would like to see a fit and healthy workforce it also realises that it needs that workforce to be gainfully employed making things that people will readily consume, like soft drinks and fatty foods, in order for the economy to keep spinning in its quest for growth. Having people drinking water and eating basic good food would not be an economy spinner. And anyway, what of free choice?
But the real question would be who would decide on what food and drinks are healthy / unhealthy and then dictate to us what we should or should not eat? One has the uneasy feeling that with the money the manufacturers can bring to bear and the influence their lobbyists can command would ensure that 'corporate science' won out. We might end up with the fruit and vegetables taken straight from the ground and the tree but unadulterated by human interference by sprays and genetic modification ending up as being branded 'unhealthy' because they are dirty and raw and so taxed. But with big food processing factories pumping out cheaper and, for them, more lucrative garbage for the masses to suck up.
Image by By jeffreyw (Mmm…hamburgersÂ Uploaded by FÃ¦) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons