With the supermarket's very first bespoke Christmas window
From Saturday 7 December, the Tesco Metro on Regent Street has been transformed into the first bespoke, high-street Christmas window display by a supermarket.
It is supported by QR and Augmented Reality technology at another 11 Metro stores around the country to ensure customers shopping locally have the convenience of being able to browse the full range. For the first time ever, they are able to scan and shop without even entering the store.
Regent Street Metro Christmas window:
A 6 foot biscuit house is centre stage at the Regent Street store, which is framed in an eye-catching, Christmassy Scandi style snow setting.
The window showcases Tesco's finest food range and its wide range of gifts and decorations may take passers-by by surprise.
Robert Folly, Store Manager at Tesco Metro Regent Street said:
"The team and I were so excited to be chosen for the first Tesco Christmas window display. We hope that our customers enjoy it, the biscuit house looks good enough to eat so we may have to keep an eye on keeping the windows and doors intact until the big day!"
All product and decorations displayed in the bespoke Regent Street Metro window display are available online at Tesco.com. Customers can click to buy, then collect from that Metro store.
Metro Stores and Augmented Reality:
In addition, this week Tesco is also launching interactive window displays in 11 Metro stores across the country. Customers will be able to use QR codes and Augmented Reality to preview and buy products without even having to enter the store.
Popular products featured will include Christmas gift ideas such as children's bikes, best-selling toys and Tesco's new home ware range. Once the code is scanned, the product comes to life on the customer's smartphone, and they can arrange to Click & Collect from the same store the following day.
The windows are part of a wider campaign at Tesco to get people into the festive spirit and make Christmas easier for customers. Christmas hats have gone onto the Tesco logo of more than 300 larger stores and for those who live and work nearer the smaller, local convenience stores involved, the Regent Street display and the interactive technology elsewhere, will allow them to browse Tesco's extensive home, gift and lifestyle range.