Foster’s Radler bought an Australian oasis to the heart of London as it unveiled its very own beach volleyball court in Covent Garden. Members of the public got a chance to go up against Team GB stars Zara Dampney and Lucy Boulton two years after they endured fierce competition on the court at London 2012.
Foster’s Radler delighted local workers and passers-by with a refreshingly different lunch time activity; transforming the piazza into a combination of golden sands (60 tonnes to be exact), great beer and some top athletes demonstrating their skills, it doesn’t get much better on a Wednesday afternoon.
Beach volleyball proved to be one of the most popular sports at London 2012, with a purpose-built 15,000 seat stadium being positioned in central London to accommodate the sport’s prevalence, the largest of its kind! In 2018, the Gold Coast in Australia will host the Commonwealth Games – a city most famous for being a surfer’s paradise, a place where the elegance and finesse of beach volleyball is highly regarded, yet there will be no sign of this great sport, a travesty.
After the popularity of yesterday’s event, the idea to inspire the powers that be to overturn this decision was at the epicentre of everybody’s hearts. Only time will tell if we have been successful. However, considering beach volleyball at London 2012 was the most popular sport among government officials, buying almost twice the number of tickets for the sport, compared to athletics, we might be on to something.
British volleyball pair Zara Dampney and Lucy Boulton invited the public to join them for a game, although most people just stood and admired their skills.
Speaking on the day, Zara Dampney said:
“It’s great that people have started to recognise beach volleyball, especially since the Olympics. All we’ve got to do now is keep that momentum going and hopefully you’ll be seeing us at Gold Coast 2018!”
Foster’s Radler Marketing Manager, Emma Sherwood-Smith, commented:
“We believe that a world with more beach volleyball is a better world, so we’re campaigning for more of this great sport, starting with the Covent Garden beach volleyball court…now that’s a good call!”