Performance marketing is one of the best ways to monetize any blog or website.

You basically promote your favorite companies, products, and services to your readers and your target audience in order to further help them as they find the best ways to meet their individual expectations and needs on a daily basis, whether at home or at the office. So it is no wonder that performance marketing has grown in recent years and that more and more people are becoming performance marketers in an effort to not only make money, but also help others.

But what should you be expecting in the world of performance marketing [1] in 2016? Keep reading to learn more.

Performance marketing (PD)

Implementing the Use of Retargeting

Retargeting is one of those performance marketing tools that also includes an element of personalization, along with creative, dynamic content and the chance to deliver advertisements flawlessly across various devices and channels. And it can even be used to make sense of data by integrating information from areas like social media or inventory management systems.

As a performance marketer, you should be investing in at least two advanced retargeting tools, as well as retargeting campaigns. In this way, you will see a higher return on your investment (ROI), and this should occur across all of your marketing activities as you see your effectiveness continue to climb.

There Are Still Struggles to Overcome

Digital marketing and advertising has certainly evolved quite a bit and come quite a long way over the last few years, and performance marketing is no exception. Many more people are now jumping on the performance marketing bandwagon because so many people have already been so successful with it.

But it is also important to note that there are still challenges within the world of performance marketing in 2016, and these challenges need to be met head-on in order to move past them successfully. If you want to be a profitable performance marketer, you need to not only be aware of what these common challenges are, but also how to overcome them.

So what are some of the main challenges that performance marketers continue to deal with even in 2016?

First off, customer data integration is the key to being able to serve relevant advertising to customers and, therefore, really drive performance. But this is the top challenge that creates the most struggle for performance marketers.

Other challenges include not having enough internal skills and knowledge to be able to handle necessary retargeting programs, particularly those that are enhanced for use in 2016, and not being able to maintain the quality of consumer data. Yet another difficulty lies in acquiring the correct allocation of funds.

Understanding That Consumers Shop on Multiple Devices

Digital commerce is still growing quickly, and performance marketing is one of the methods that experts can use in order to entice people to shop online. It all lies in targeting the correct customers at the ideal moments and on their preferred devices.

Performance marketing is the way to go in 2016 if you’re hoping to encourage customers to shop online comfortably using their mobile devices, so it’s no surprise that digital marketing budgets in 2015 increased.

The key to your success will lie in having a complete cross-device ad strategy, and this involves retargeting again in order to figure out the correct devices and channels, such as social media platforms, email, apps, and the World Wide Web. In the end, it’s all about getting consumers to make that purchase.

Looking to the Experts in 2016 and Beyond

When you want to enter a new niche and really make an impact and be successful, you have to look at those who came before you and how they got to where they are today. When it comes to digital marketing and performance marketing, in particular, you should definitely consider reading what experts like John Lemp have to say. They will always be willing to steer you in the right direction, alert you to any new challenges that you’re highly likely to face in the coming year, and help you generate the highest amount of income from your performance marketing efforts.

As technology continues to evolve, so will the world of digital marketing and performance marketing. To make the most of this strategy for making money online, you need to be aware not only of the key themes that influence performance marketers currently, but also what struggles you need to face in order to make the most of your strategy.


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