Many people would argue that we are currently living in one of the most exciting times in our evolution as a species. We live in a world where information is not only king but is also widely available. The days of the rich and powerful having exclusive access to information and resources are well and truly behind us.

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Thanks to the development of smart phones, tablets and laptops, access to information is now available at the fingertips of everyday citizens. Not only is it easy but it is also incredibly cheap to get online and take advantage of the amazing resource that is the internet. So what does this mean for you and your business? Let's take a look.

Transform your business

Thanks to our digitally democratic world, information and advice is readily available [1]. It's easier than ever to leverage information and use it to actively transmute your business. Below are just some of the incredible ways you can use modern technology to benefit your business.

1. Find staff

There are loads of websites out there that are full of experienced freelancers just waiting for you to hire them. It's a competitive market and prices are amazingly low. You can find someone to design anything from a new business logo to a bespoke company website. You can find an expert to edit your videos or become a spokesperson for your brand. You can even hire SEO specialists to help your website rank higher on Google.

2. Training

For your non-virtual every day office staff, there are unparalleled training opportunities on offer, from brief YouTube tutorials to in depth training courses covering just about every market sector. Websites such as Coursera even offer free training courses from universities around the world. Thanks to the internet, there's no reason your staff shouldn't be the best trained in town.

3. Online software and systems

Starting with something as simple as Google Drive, you can take advantage of spreadsheet and word processing software that will save your business money on expensive Microsoft licenses. There is also an entire world out there dedicated to the idea of open-source software which is free, has no license requirements and is easily downloadable.

4. Increased Reach

The internet is global! You can speak with people on the other side of the world, send documents instantly and network like you've never done before. Social media platforms such as LinkedIn allow users to virtually interact other industry professionals while sites such as Facebook, Instagram and YouTube are excellent ways to intermingle with current customers as well as acquire new ones.

In the current Information Age, there are a plethora of resources at your disposal which can be used to transform your business in a hugely positive way. These resources are there for everyone to utilise, existing in a digital environment that is more democratic than ever. Today, the little guy can effortlessly compete with the big fish, and it's up to you to take advantage of all that's on offer.


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