UKIP has launched a massive national billboard poster campaign in advance of the European parliamentary elections on May 22.
The campaign has been funded by Yorkshire businessman Paul Sykes and involves a series of hard-hitting messages about the loss of control of key political decisions to the European Union and the impact it is having on ordinary families.
The posters – to be reinforced by digital and newspaper advertising – focus on the wage compression and reduction in employment opportunities suffered by British workers in the wake of open-door EU immigration, the proportion of British laws now being made in Brussels and the cost of the EU.
UKIP leader Nigel Farage said: "These posters are a hard-hitting reflection of reality as it is experienced by millions of British people struggling to earn a living outside the Westminster bubble. Are we going to ruffle a few feathers among the chattering classes? Yes. Are we bothered about that? Not in the slightest.
"UKIP is hugely grateful to Paul Sykes for his magnificent contribution to the great cause of restoring Britain's ability to be a self-governing nation. The political earthquake I have spoken of is on its way."
Mr Sykes, who has invested £1.5million of his own money in the campaign said: "I am supporting the biggest advertising campaign in UKIP's history to bring home to the British people what is at stake.
"The European elections are the most important for many years. We have the chance to support a party – UKIP – that represents a complete break with the past. The other parties, whatever their merits, are content to work within the existing Brussels straitjacket.
"They cannot do anything about immigration or British workers being undercut by cheap foreign labour and they are prisoners of the European Court of Justice and the closely related European Court of Human Rights, which stops us deporting foreign criminals and terrorists.
"They are about to embrace new European controls over our policing and justice systems – including the European arrest warrant, they allow interference in our tax system, and they subcontract more and more of our foreign and defence policies to unelected EU bureaucrats.
"An overwhelming victory for UKIP will break the political mould in the UK, forcing Labour and the Lib Dems to back a full-scale referendum and intensifying the popular pressure for that to be staged as early as general election day 2015."
UKIP's posters will run in two waves over the next four weeks and will be displayed on hundreds of prime billboard sites right across the country. There will also be many thousands of digital ads carried by news, entertainment and listings websites.