A new Populus poll for the Times suggests that voters are not convinced by David Cameron and the Conservative party despite waves of negative press the Labour administration receives on a daily basis. So has the decision for the leader of the Tory party to be a Tony Blair clone backfired?
The Poll which strengthens the results of other polls presents the vote share as, The Conservatives at 39 per cent, Labour at 32 per cent and the Lib Dems at 21 per cent which will result in a hung parliament result in the general election unless the Tories can change things around in the coming weeks.
The message coming from the polls is that Cameron is not making a good enough case for himself and his party to govern.
Why? because the Conservatives are too reminiscent of the Labour Party under Blair who swept to victory in 1997.
The Cameron election canvassingÂ machine must draw greater distinction between themselves and Labour whilst not frightening off the voters by reawakening the memories of the negative aspects of the previous Conservative government.
Many voters who have defected from Labour and Liberal Democrat positions to the join the Tory camp will be extra sensitive to the taunts by Labour and the Lib Dems over a Conservative party who are no different to the party they were the last time they had a taste of power.
But just maybe that's exactly what some people want. Some voters may miss the halcyon era of Blair and his political shrewdness but the majority of people are generally sickened by him, his orange tan and lies.
After all it is under the Blair government that many of the pivotal economic decisions were made which have resulted in our debt riddled economy, so why would you want to present a man with a slick image like Blair's as your election offering?
Could it be that David Cameron has not been 'old Tory enough' for voters who have lost all faith in this middle ground political fiasco that manifests itself in the main three political parties?
There needs to be obvious differenceÂ in political ideology between the Conservative party and Labour with the Tories presenting a better case through these differences but this must also reflect in policy as well.
Throwing your weight behind the opinions of big business moguls on whether or not National Insurance increases will have a detrimental effect on our economy means very little to the man on the street even if it is of paramount importance.
What the man on the street wants to hear is his children are coming home from this ridiculous and wasteful war and that that his job is safe particularly if he works in the public sector.
But this is just the beginning of the election trail and heavy weight businesses supporting you comes in handy if the main thrust of your campaign is focusing on the economy so time will tell. Cameron needs to come into his own and stop emulating a bygone leader with bad connotations if he wants to win over the electorate.