Waitrose trade update for week ending 14 March 2015 from Supply Chain Director, David Jones
Figures this week were boosted by the early fall of Mothering Sunday, which resulted in provisional divisional sales, excluding fuel, increasing by seven per cent compared with last year.
Shoppers prepared to treat their mums with pampering presents, including bath and body gifts and premium toiletries, which were up 54 and 56 per cent respectively, compared to last year.
Sales of sparkling wine fizzed too, up 13 per cent, and pre-packed cake sales increased by 13 per cent. Desserts also had a strong week, up 16 per cent.
We saw record sales for Mother's Day cards and flowers. Cards were up 12 per cent on last year and Mother's Day flower sales were up 25 per cent, with the Rose & Lisianthus Bouquet, and Mother's Day Jug being the top sellers.
Mother's Day houseplant sales also grew by 34 per cent, and despite the cold weather, customers were still being tempted into their gardens as outdoor plant sales shot up by a spectacular 119 per cent.
Those preparing for a weekend of sport, including the Australian Grand Prix and Six Nations Rugby, stocked up on easy to prepare meals. Frozen ready meals topped eight per cent and soup sales increased by 17 per cent year on year.
With Easter round the corner, customers have already been enjoying hot cross buns, with sales rising by 30 per cent.