Jackie & Mark Wren, well-known to UK fitness audiences following their best-selling workout video series with Davina McCall, have created the series of free, online workout videos which will launch on 29 July and be housed on Whole Earth's Wonder-Fuel hub and social media channels.
As a high source of natural protein, Whole Earth Peanut Butter is developing strong associations with the sports industry; the brand is an official supplier for the British Triathlon Federation and is title sponsor of the Welsh endurance marathon Man v Horse. The new Wonder-Fuel Workouts complement and strengthen the brand's presence in the fitness world.
Gill Green, Marketing Director at Wessanen UK, owner of Whole Earth Foods, commented: "We are really excited to be working in partnership with Jackie and Mark Wren on this unique project. Wonder-Fuel Workouts are a fantastic way to help our consumers improve their health and fitness with the guidance of expert trainers. Complementing the workout programme with natural protein-rich nutrition such as Whole Earth Peanut Butter is a great formula for success."
Jackie & Mark Wren commented: "We're thrilled to be working with Whole Earth. We love the brand and have been recommending it to our clients to help fuel them through their workouts, so it's great we can now work together on this campaign."
Designed for all levels, Jackie demonstrates a lower-impact routine, with Mark demonstrating a more challenging workout; both devised to aid and maintain a healthy lifestyle, with consumers seeing the results after the initial three-month period. A workout calendar detailing the complete programme will also be available to download from the Whole Earth website.
The workouts can be found at http://wholeearthfoods.com/wonder-fuel-workouts.