Are you planning on establishing your very own commercial enterprise? If you are, have you thought about creating a mobile app for your business? While this may not be high on your list of priorities, we recommend that you design and create one before your company is launched. These small programs yield a number of benefits for the start-up entrepreneur and will help draw in new customers and boost your sales as a result.

Broader Connectivity

Next time you're out and about, pay attention to the number of people on their mobiles. This is a massive market that's just waiting to be tapped into. The experts agree too with social media strategist, Jay Baer, saying that (mobile) apps are becoming the dominant form of digital interaction. Imagine putting your app on all of the phones you see. Even if just 1% actually used them to buy your products or services, this is still a huge increase in sales.

As everyone is actively using their phones, they'll be more engaged when clicking through to your app too. Compare this to the passive benefits gained from billboards, online ads and magazine spreads, and you can see why smartphone applications come out on top in the marketing war.

Better User Experience

Apple iPhone 5cToday's lifestyle can be quite hectic which is why people want quick, easy access to information, products and services. Mobile apps can help here as they deliver a focused experience through the following properties:

• Optimisation for each platform

• A layout that looks fantastic

• Simple to install, access and use

• Free with a cheap premium version

While making your app, ensure it is something unique to your brand which can be easily shared. In this way, you'll give your customers easier access to your products and services through their smartphones and allow them to spread the word about your business with their family and friends.

Improved Visibility

While more and more people are creating mobile apps and the associated app stores becoming increasingly crowded, it is still much easier for you to stand out in this environment than it is on the web. Just take a look at the statistics. The Apple App Store and Google Play have over 800,000 apps each (with some of these duplicated between platforms). Compare this to the 644 million websites which are currently active on the internet.

As you can see, the market is a lot smaller when creating a mobile app. With a little help from a decent developer, you can create a small smartphone program that stands out. Do it now before the number of apps reaches over a million.

Follow Digital Trends

It's also essential that you keep up-to-date with other businesses and follow the latest digital trends. If you look at the data from the past few years, it's obvious that mobile platforms are the next big thing:

• The average user spends two hours and thirty eight minutes on their mobile phones per day. This beats almost any other platform with the exception of TV (which is a passive medium anyway). Without a mobile app, you're losing out on this focused market.

• Consumers spend up to 80% of their time on mobile apps rather than on web browsers. This means you'll only cater to 20% of the market with a mobile version of your website. Instead, reach the whole spectrum by releasing a mobile app when you launch your company.

If you fail to create one of these applications from the beginning, you'll miss out on tapping into an engaged target audience of millions. Remember that these platforms are actively sought out by the user. They'll be eager to use your app if it offers them easy access to your products and services plus information about specific areas. Go with the current trends and show the average consumer that your business is indeed up-to-date with the latest technological advancements and developments.

Hopefully this has convinced you to hire someone to create a specialised mobile app for your business. Think about what your customers will want from you and then present this in a well-designed, user-friendly smartphone application. If you do this from the get go, you'll give your enterprise a much better chance of success.

By Chloe Lovette

Chloe is a freelance writer who has been working with Creation Application (www.creationapplication.com/) for quite some time now. They are a leading provider of development services for custom mobile apps.

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